
Distracted Boyfriend
Label the walking woman as something appealing but inappropriate, the boyfriend as the person/entity being tempted, and the girlfriend as what's being neglected or abandoned.
Dimensions: 1200 × 800px
Format: 3-person scenario labeling
📖 Origin Story
Source: iStock stock photo by Antonio Guillem
Creator: Photographer Antonio Guillem
First appeared: Turkish Facebook group, January 30, 2017
After being captioned with Phil Collins and prog music references in Turkey, the meme exploded on Twitter and Reddit in August 2017. It won "Meme of the Year" at the 2018 Shorty Awards and became one of the most popular object-labeling formats of the late 2010s.
🎯 How to Use This Template
Label the walking woman as something appealing but inappropriate, the boyfriend as the person/entity being tempted, and the girlfriend as what's being neglected or abandoned.
Pro Tips:
- 💡The boyfriend should represent someone facing a choice
- 💡The passing woman represents the tempting new option
- 💡The girlfriend represents what's being neglected
- 💡Works best when the temptation is obviously a bad decision
😂 Example Ideas

Boyfriend: "Me" / Walking woman: "One more episode" / Girlfriend: "Sleep"

Boyfriend: "Me trying to be productive" / Walking woman: "Literally anything else" / Girlfriend: "The thing I'm supposed to be doing"

Boyfriend: "Game developers" / Walking woman: "Adding new content" / Girlfriend: "Fixing bugs"
💡 Did You Know?
- •The photographer Antonio Guillem didn't know what a meme was until his photo went viral
- •There's an entire stock photo series showing the relationship drama continue through multiple scenarios
- •Sweden's Advertising Ombudsman ruled the meme "sexist" in 2018 when used in a recruitment ad



