
Thanos What Did It Cost
Show that achieving something required an extreme sacrifice or cost. Works both seriously and humorously when the sacrifice seems disproportionate to the reward.
Dimensions: 1162 × 783px
Format: Two-panel image showing Thanos being asked "What did it cost?" and responding "Everything"
📖 Origin Story
Source: Marvel film "Avengers: Infinity War"
Creator: Russo Brothers (directors), Christopher Markus and Stephen McFeely (writers)
First appeared: Film released April 27, 2018, featuring Thanos and Gamora's soul stone scene
The exchange "What did it cost?" / "Everything" became a format for showing the heavy price paid for an achievement, often used humorously for trivial accomplishments.
🎯 How to Use This Template
Show that achieving something required an extreme sacrifice or cost. Works both seriously and humorously when the sacrifice seems disproportionate to the reward.
Pro Tips:
- 💡Most effective when the "cost" is relatable or absurd
- 💡Can be used for Pyrrhic victories or achievements with high prices
- 💡Humor comes from applying the epic format to mundane situations
😂 Example Ideas

Relatable trade-off between rest and productivity

Mundane achievement with disproportionate effort

Gaming struggle with real emotional/financial cost
💡 Did You Know?
- •The original scene is one of the most emotional in Infinity War
- •The meme format emerged within days of the film's release
- •Gamora asks the question before Thanos sacrifices her for the Soul Stone
- •The format is often combined with other Marvel memes for extra layers



